Consumerism

In this lecture we learned about the effect that consumerism has on the body, for example the clothes that are available to each group of people, and the influences of mass media on choices of things that we buy.

I knew before but hadn’t looked much into the fact that consumerism is much older than we think. In this day and age, it seems like this phenomenon began with the radio and TV coverage, but in fact it started long before that.

Bordieu states that we ‘amass goods to show social status’. The things we spend money on, from house decorations, clothes and the way we pass our time all say something about our class and how we grew up. This can be referred to as one’s habitus. Upper to middle class people could afford to do more time consuming ‘refined’ and expensive sports, like tennis, while lower class people tended to play football because it was cheaper.

 

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