Vogue (Contemporary Japanese Subcultural Scenes)

Harajuku fashion is a prime example of postmodern fashion. Such a vividly colourful mashup of colours, styles and accessories, it is bricolage pushed to the extreme.

Everything in Harajuku or decora style is based around exaggeration- for example the amount of hairclips used in this style makes their intended function completely redundant, and the sheer number of accessories worn can be overwhelming. Also, the size of the eyes are usually emphasised, using false lashes and makeup to make them appear bigger and more doll-like.

These girls (and some boys) use their shocking fashion style as a mask to hide behind- due to the conformist nature of Japan’s people, it is liberating for them to dress so wildly yet have no one no for sure who they are.


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